This ad for The Farmer's Dog was for 1stAveMachine. I was the lead designer and lead animator on this project. The client wanted cutesy, Disney-esque designs for the animals and props, hammering in that there's 'no magic' in dog food.

Additional animation by Niv Sekar, Suejee Lee, and Brooke Burnett

Below is the ad, plus some of the design work for the spot!

A range of different bird designs

final selection of birds in their branding colors

Several butterfly designs

Designs for squirrels that sadly never made it to the spot

Tennis ball designs